Personal Information We Collect
When you visit the Site, our social media pages or subscribe to our newsletters and email communications, we automatically collect certain information about your device including information about your web browser, IP address, time zone, geographic location and some of the cookies that are installed on your device.
Additionally, as you browse the Site or click links on social media/in emails, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “User Information.”
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, and payment information (including but not limited to credit card numbers, email address, and phone number). We refer to this information as “Order Information.”
From time to time we also collect user information through offline events, including conferences, trade shows and rum education events. We also offer a voluntary loyalty program in the Tasting Room, for which we collect information such as name, accumulative purchases, etc.
Legal Justification for Collecting Information
We collect and process personal information for individuals who give consent to receive marketing and communications emails from us, who engage with the website and/or social media and other apps, and/or purchase items from the store.
How We Collect Personal Information
We collect, store and access user information, order information and device information through third party platforms, including the following:
Website and Online Store:
Google Analytics: https://policies.google.com/privacy
Linked In: https://www.linkedin.com/legal/privacy-policy
We will occasionally transfer personal information from one platform to another, when transitioning to a new platform or when collection processes require it. Any files or data downloaded for this purpose are deleted after use, and we do not store personal information on our internal server or in our internal file system.
The platforms outlined above primarily collect information in the following ways:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
More information for each platform can be found at the respective links and websites listed above.
How We Use Your Personal Information
We use the analytics provided by the sites listed above and on occasion conduct our own analyses to understand consumer interest in and engagement with our website, e-commerce store, blog and email content, as well as social media posts. Our own analyses consider information such as most clicked links, most viewed pages and top geographic locations of users. This information informs the development of future content, including topic, length, format and promotion.
We use the order information that we collect to fulfill orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). We also use this information to analyze sales from the online store and follow proper accounting procedures.
When in line with the preferences you have shared with us, we use this order information to provide you with information or advertising relating to our products or services, including but not limited to weekly and/or monthly email communications in the form of newsletters.
We use the device information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We also use device information to inform and target online advertising through social media websites such as Facebook and Instagram.
Sharing Your Personal Information
The third parties listed above collect and analyze your personal information, which we access as described.
We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
We will not sell or share our email list with any other providers or third-party entities.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at:
Social Media Promotions and Sharing of Content
We may from time to time request you post comments and images from your social media account(s) (including, but not limited to, Instagram, Twitter and Facebook) with certain hashtags. In certain instances, if you add those hashtags to your image, depending upon your social media privacy settings, the image may be redisplayed on our Services. While you retain ownership of the image, using the hashtags we request gives us permission to display and re-display the image. The image may contain information about you, and we may collect and use that information for marketing and research purposes. If you do not want your image posted on our Services, please do not use our requested hashtags.
From time to time we share social media content from other parties. We share this content with permission from and credit to the original owner.
Similarly, we may from time to time request that you share content such as social media posts or newsletters. In certain instances, if you share this content, personal and user information will show up in our analytics and we may use and collect that information for marketing and research purposes. If you do not want this type of information collected, please do not share our content in this manner.
Opting Out of Communications:
You may revoke your consent to receive email communications from us at any time by using the unsubscribe link at the bottom of every email.
We also periodically run reengagement campaigns that unsubscribe inactive subscribers from our email lists. You may re-subscribe at any time via our website at heartriverspirits.com.
You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
You can opt out of targeted advertising by visiting:
Facebook at https://www.facebook.com/settings/?tab=ads
Google at https://www.google.com/settings/ads/anonymous
Bing at https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads.
You can learn more about advertising on Instagram at https://help.instagram.com/1415228085373580
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Concerns or Complaints:
If you have trouble unsubscribing or opting out, or other concerns related to online and marketing communications or marketing, please contact us at [email protected].
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
When you place an order through the Site, we will maintain your order information for our records, not including credit card data, unless and until you ask us to delete this information. All credit card information is handled via third party platforms and we do not have access to credit card numbers.
When you subscribe to our email lists or access our websites or other online communication platforms, we will maintain your device information for our records unless and until you ask us to delete this information.
The Site and any related online and print communications, including email newsletters, social media posts and online advertising, are not intended for individuals below the legal drinking age in their place of residence or location. Individuals under 21 in the U.S. or below the drinking age in the country where they are located should not view the content, and users who are of age should not share the content with those who are not. We do not knowingly collect the personal information of individuals below the legal drinking age or those who live in countries where the sale or advertising of alcohol is illegal.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected].